Would you market to your customers the same way you would to potential customers?
Probably not, here’s another question … would you market to your leads the same way you would to first time visitors?
Adding value to your marketing efforts can keep your leads from running in the other direction. The saying money can buy you happiness might not be true, but adding context to your marketing strategy will definitely make your current leads happy.
Before you know it, those MOFU leads might even be a customer.read more
I bet all of you have this one friend that’s infatuated with how many people are following him on Twitter.
I’m not just talking about their follower to following ratio. I’m talking about that person who wants everyone and anyone to follow them.
Well, I have one of those friends.
He is constantly bragging that the reason all these people follow him is because his tweets are so amazing. (We’ll see about that.)read more