If you haven’t been paying attention to Facebook, you may not know that they’ve recently overhauled several sections of their site.
As a marketer you might want to check them out. If Facebook Advertising is something you routinely utilize, you might want to check out this change.
They’re making their site much simpler for users.
According to Facebook, they’re making these updates so marketers can focus on what matters most to them: driving results for their business.read more
I had an interesting conversation over lunch with the CEO of a SaaS company this week.
In between bites of my grilled chicken Santa Fe wrap, he asked me a very interesting question regarding buyer personas; “I have about 10 different buyers I could sell to. How many personas should I really have? Doesn’t it become kind of pointless after a certain number?”
It was certainly a great question, and one that as a marketer preaching about context and personalization, allowed me to completely nerd out.read more