When you think of a business asset, your website might not be the first thing that comes to mind.
As a CEO or business owner you might consider your assets to include customers, business reputation, office building, any equipment, your employees, brand name and logo, as well as any trademarks or patents.
Most people rarely name their website an asset to their business.
As more and more prospects and customers are accessing the Internet to educate themselves and learn more about your company and industry, your website should be a part of that list.read more
Does anyone remember the TV show Jericho? It aired on CBS in 2006. Unfortunately, after the first season, the show was canceled leaving many people outraged with the decision.
So in return, the viewers pooled together over 40,000 pounds of peanuts to send to the network executives of CBS. After receiving about 8 million peanuts, CBS decided to renew Jericho for one more season.
The Nielsen ratings were not able to keep this show on TV but 40,000 pounds of peanuts were. Hmmm, the power of peanuts.read more