A constant term and theme through out INBOUND revolved about delight and delighting your customers. It’s all about keeping them happy.
It’s important to acknowledge that the sales funnel doesn’t stop once someone has purchased your product or service.
According to HubSpot’s Laura Fitton, “You don’t just stop at the close, you continue with delight.”read more
We’ve all been to a job fair before.
Frantically walking the isles of a room filled with tons of companies all eager to have you stop at their booths.
Getting a prospect to click your CTA is like getting an employee to take the time to visit your booth and hear your offer.
With so many booths (and calls-to-action) out there to choose from, you need to make sure your call-to-action stands out from the rest of the crowd, and are reaching the right people.read more