March 22, 2013

The following is an excerpt from IMPACT’s ebook, The B2B Marketers Checklist for Accurate Lead Scoring.

For more on how to score your leads and deliver more qualified prospects to your sales team, be sure to check out the full ebook.

All this talk of scoring and point values sounds great and all, but how do you do it?

Developing a scoring strategy as well as a pecking order based on the level of importance an action is in determining how ready a lead is to speak with a sales rep, or better yet, actually buy.

Posted by Carolyn Edgecomb in Lead Management & Nurturing on March 22, 2013 with no comments

Are your best prospects being dumped off at the front door with little direction, not sure what to do next? Its extremely valuable to give your prospects a sense of direction to avoid losing their attention. Your landing pages should be at the heart of your lead generation strategy. The main point of your each landing page is to engage your visitors, providing them a reason to convert and download your content. read more

Posted by Carolyn Edgecomb in Lead Generation on March 22, 2013 with 2 comments