Do you have an influential brand? Are you considered an industry thought leader?
No matter how many times you write a blog post or produce content, you won’t attract the attention of viewers if the content isn’t remarkable. Who doesn’t want to be an expert in their industry.
However, for you to become an expert you need to have a voice that helps set you and your company apart from the rest of the companies in your industry.
To put this in another context, think about it like this: Are you more likely to buy a product or service from a company that’s an industry leader or from a company you’ve never heard of before?read more