How long is your typical sales cycle?
If you’re finding that your leads tend to be more marketing qualified than sales qualified, therefore you have to spend more time implementing lead nurturing strategies, it’s probably taking longer than you’d like.
Just like you wouldn’t just jump feet first into shark infested water without the appropriate gear, a lead wouldn’t jump right to a sale before being fully prepared and educated.read more
In the children’s classic Jack and the Beanstalk, when Jack trades his cow for a sack of “magic beans,” he did so on a leap of faith that it would pay off for him. After all, he sacrificed the money he could’ve fetched for something that could pay off even more.
As marketers and business owners, we are often on the lookout for our own sack of “magic beans,” many times taking a leap of faith of our own. Whether it’s a partnership, new hire, or the implementation of a new software, we’re always looking for ways to improve business and achieve our goals.
When it comes to mastering the HubSpot software, many companies face the same challenges.read more
When you think of marketing automation what is the first thing that pops into your head?
I bet 95% of you will say email marketing. However, marketing automation has become so much more than that, relying heavily on user behavior.
Who wouldn’t want to provide visitors with the right content at the right time – through various channels? Through personalized and content focused lead nurturing activities, you will be able to reach your visitors, moving beyond targeting visitors and leads through email marketing.read more