4 Ways to Keep the Peace with a Service Level Agreement
Even though sales and marketing are on the same team, that team may look like the ’78 “Bronx Zoo” Yankees at times.
According to a study by the CEB, 87% of sales and marketing professionals use negative terms to describe each other. Now, why would grown men and women resort to childish name calling?
Much of this confusion can be attributed to poor sales and marketing alignment and the lack of a service level agreement.
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