Perhaps the most notable trademark of an inbound marketing campaign is its ability to drive more traffic, and generate more leads from your website.
While this is certainly great news, the downfall is that many marketers and businesses alike are squandering these opportunities by attempting to sell to leads that simply aren’t ready to be sold to yet.
Lead nurturing? Simply overlooked in an effort to skip right to a sale.
In fact, according to Marketing Sherpas, only 21% of B2B marketers have actually established a lead scoring program.read more
Is your social media campaign completely different from your marketing campaign?
To develop a more consistent and strong brand image, implement an inbound marketing campaign that brings together all of your marketing efforts especially social media. There are new social media platforms popping up right before our eyes. To stay up-to-date and engaging with users, not only should you be creating profiles on those sites but you should also stay current, stay active and keep users coming back to your profile.
You shouldn’t be developing separate campaigns for each marketing activity, develop one campaign where you nurture and target leads through social media marketing, email marketing, blogging … etc. Don’t think of social media as just another way to interact and engage with people on social media, think of it as an additional way to expand the reach of your brand.read more