March 7, 2013

I recently came across a great quote in a HubSpot blog article, “How Closed-Loop Reporting Works.”

“Half the money I spend on advertising is a waste; the trouble is I don’t know which half.” – John Wanamaker

While the quote itself may be almost a century old, it’s still a sentiment felt by many marketers and business owners in 2013.

Posted by John Bonini in Sales & Marketing Alignment on March 7, 2013 with no comments

Are you trying to collect more information about your contacts and develop more personalized communication between you and your leads?

The best way for your company to collect more data about your leads is through developing a successful lead management campaign.

By using a set of corresponding tools that will help your company filter out any unqualified leads and gain a better understand of the buying cycle of your good leads.

Posted by Carolyn Edgecomb in Lead Management & Nurturing on March 7, 2013 with no comments