March 4, 2013

When it comes to business blogging, many companies either haven’t been fully convinced of its value, or simply feel they’re spinning their wheels creating content that ultimately doesn’t affect the bottom line.

The truth of the matter is, actually blogging is only half the battle.

While it’s great that you’ve gotten started, it’s that next step that often goes unnoticed by many companies, and therefore, results in blogs that produce minimal results.

Posted by John Bonini in Blogging on March 4, 2013 with no comments

When it comes to the crowded world of online marketing, positioning yourself as an industry thought leader will make all the difference in setting your company apart.

Sounds great, doesn’t it? But how do you go about reaching such a respected level of online expertise? It’s been said before, and surely you’ll said it many times more; with consistent, original content. There’s simply no better way of conveying your industry expertise than by publishing consistent blog articles and publishing quality premium content in the form of whitepapers and ebooks.

Posted by John Bonini in Lead Generation on March 4, 2013 with no comments

Are you looking for a place where your company can interact with perspective customers and future employees?

LinkedIn is the place! With over 200 million users, LinkedIn is a great social media platform developed to allow companies and professionals to interact.

Follow these simple steps to create a great LinkedIn company page that motivates people to click the “follow” button.

Posted by Carolyn Edgecomb in Social Engagement on March 4, 2013 with no comments