March 2, 2013

Do you know who your ideal prospect is and what their challenges, goals, and needs are? Where can you reach them?

Not only should you have a detailed picture of your target audience is, you should also know the personality traits of your prospects. What affects their purchasing decisions?

Personas are fictional representatives of your ideal prospects based on real data and information regarding customer demographics and online behavior. So how exactly do you go about creating one?

Posted by John Bonini in Buyer Personas on March 2, 2013 with no comments

Do you know what channels are driving the most customers?

Unfortunately most sales and marketing teams will say no. Unless you are tracking what sources your customers are coming from it will be hard for your marketing team to optimize those channels that are under performing.

Posted by Carolyn Edgecomb in Closed Loop Reporting on March 2, 2013 with no comments