February 28, 2013

I know what you’re thinking; everyone is interested or has a need for your product or service.

While I certainly hope this is true, it’s certainly a very unrealistic approach if you’re interested in executing a more targeted marketing campaign.

It actually blows my mind when I hear of prospects who have yet to establish a hierarchy as far as what types of prospects and leads are more likely to buy. (And believe me, I do hear of this fairly often.)

Posted by John Bonini in Lead Management & Nurturing on February 28, 2013 with no comments

Unless you’re marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind.

But ask yourself, to what extent are you prepared to gain an edge over your competitors? Simply knowing what they offer is not enough.

With the advent of new software and technology, marketers and business owners have the ability to know more about their competition than ever before. It is extremely important to regularly conduct a thorough competitive analysis in order to stay one step ahead.

Posted by Carolyn Edgecomb in Inbound Marketing, Marketing Strategy on February 28, 2013 with no comments