According to Marketing Sherpas, only 21% of B2B marketers have actually established a lead scoring program.
This is precisely why lead scoring has become an essential aspect of any marketing campaign; it allows us to score leads based on their actions, giving priority to only the most qualified of leads.read more
Marketers and business owners who are armed with the the most accurate and conclusive data are also those that are shaping and changing inbound marketing, much to their own advantage.
If it weren’t for data, then marketers wouldn’t be able to suggest immediate and effective solutions for online businesses. Business owners would be left making poor or ill-informed decisions that can have a negative impact on their business. Without data, no one would be able to uncover hidden opportunities in new marketing channels that can help them drive up lead numbers and customer conversions.read more
In the mobile age, there’s nothing your prospects crave more than visual stunning, creative, engaging content.
A great way to engage with customers is not only with social media but also with pictures. A picture is worth a thousands words (or likes).
What do you want your pictures to say about your brand?read more