What is the Deal With Email Personalization?
According to the Harvard Business Review, considering the time and resources needed when performing email marketing vs. direct mail, an email marketing campaign delivered an ROI 95x greater than that of a direct mail only campaign.
If this doesn’t paint the picture of the dramatic shift toward digital marketing and advertising, nothing else will.
However, the days of simply blasting email messages to your entire contact list are long gone, and if you’re looking to keep unsubscribes to a minimum, it’s best that you subscribe to this theory.
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