February 21, 2013

A successful lead scoring strategy will deliver more sales ready leads to your sales team.

Sounds great, right? (Just ask your sales team.)

The challenge is identifying how your company can benefit from lead scoring, and actually implementing an accurate scoring system.

Posted by John Bonini in Lead Management & Nurturing, Video Recordings on February 21, 2013 with no comments

In order to attract visitors and generate leads, it’s no secret that you need great, resourceful offers.

A great offer is only as great as its landing page.

A landing page acts as the vehicle for gathering the contact information of your visitors in exchange for one of your offers. Once this occurs, you now have a contact list that you can effectively nurture further down the sales funnel.

Posted by John Bonini in Lead Generation on February 21, 2013 with no comments

For those about to rock….we salute you. Rock it on your business blog that is. There are thousands of business blogs available on the internet, unfortunately not all of them rock. Blogging is extremely important for a business to communicate with their target audience and show their knowledge and expertise. Everyone wants to be the queen or king of content creation in their industry, creating a blog that shows your personality and allows you to engage with your readers is key. read more

Posted by Carolyn Edgecomb in Blogging on February 21, 2013 with 2 comments