February 19, 2013

One of the following two scenarios has become all to common among many businesses:

1. The sales team is frustrated due to the large number of unqualified leads they’re calling. Isn’t marketing doing their job attracting the right people?

2. The marketing team is frustrated because they’re generating a lot of leads, yet sales doesn’t seem to be closing many. Isn’t sales doing their job?

Watching sales and marketing interact can be likened to the cartoon Tom & Jerry…they’re always chasing each other around. This is good for no one, and it’s a massive waste of time for everyone.

Posted by John Bonini in Sales & Marketing Alignment on February 19, 2013 with no comments

The great thing about the internet is that no matter where anybody is, you have that golden opportunity to reach out to them.

Even if your business is based in the United states, you can easily expand your reach across the pond and effectively break into the international market, simply because you have a well thought out online global strategy.

Posted by Desiree Baughman in Social Media Marketing on February 19, 2013 with 1 comment