When it comes to creating an impact with your blog, consistency means everything. In fact, there’s a direct correlation between how often you’re blogging, and how much traffic and leads your website is generating.
But…understanding the concept isn’t the challenge, is it? Of course not.
The challenge is coming up with enough ideas to belog regularly, and furthermore, finding the time necessary to carry out the task.read more
Anyone who’s been in business and marketing for a while has undoubtedly heard of the “purchase funnel”, or as we sometimes call it, the “sales funnel”. Many of our ebooks go into great depths explaining how leads should be segmented according to the sales cycle, such as our ebook “How Successful Businesses Generate Leads From Their Website.”
Recently, however, a brand new “purchase loop” has been introduced to the marketing game. We started looking at this new purchase loop and have come up with ways on how the new purchase loop can be integrated into any inbound marketing campaign.read more
So you’ve heard of lead scoring, but you aren’t sure if it’s right for your company.
We’ve compiled five questions you should ask yourself to determine if your company will benefit from implementing lead scoring into your lead management and lead nurturing strategies. Did you know that less than 10% of companies actually practice and utilize lead scoring?
See if lead scoring is right for your company before you lose all of your qualified leads to competitors in that 10 %.read more