February 14, 2013

As a business owner or marketing manager, you know how important it is to understand and develop buyer personas. However, you might be wondering how they’re developed or even where to start. These are questions asked by many business owners and marketing managers every day.

If you ask your prospects the right questions, it’s not difficult to define your buyer personas.

That’s why we created this guide to outline the necessary elements of building your buyer personas.

Posted by Carolyn Edgecomb in Buyer Personas on February 14, 2013 with 2 comments

Pinterest was created with the intention of presenting visually engaging material to people. So while this may be easy for “pretty” and visually interesting industries like interior designers and artists, an insurance agency may have a harder time with it.

Fortunately we’ve cleared up how virtually any business can take advantage of Pinterest in our past blog entries, but we’ve noticed that there are still some common errors that people are making out there that are undoubtedly hurting their bottom line.

Posted by Desiree Baughman in Social Media Marketing on February 14, 2013 with no comments