It was time for us to do a redesign. No, not because I thought our old site got stale or was tired of our current website. It also wasn’t because I wanted IMPACT to have a new look and feel. And despite popular belief, it’s not because I like to redesign our site every 12-months, even though that’s sort of been the case.
No, the truth is, IMPACT needed a website redesign badly.read more
So you’ve spent all this time on search engine optimization, now you’d like to see how it’s working, right?
Of course you do.
In fact, it’s important to track and measure the success of your SEO in order to more effectively allocate your resources.
But what exactly should you be measuring?read more
We’ve all heard that content is king, but visual content could quite possibly be becoming the overlord of all content. There are a lot of reasons why visual content is booming in popularity.
For one, according to the Visual Teaching Alliance, more than half (65%) of individuals are visual learners. Secondly, in the fast paced world of the internet, people are far more likely to get information from an infographic, for example, than from pages and pages of content. The simpler you make it for people to get what they want, the more likely they’ll engage with you and your company.read more