So you’re getting ready to build your inbound marketing strategic plan and ready to set your marketing goals. That’s awesome, let’s get stared! This post will teach you how to set marketing goals based on business goals. Marketing Goals Not Set on Business Goals: It’s important to set goals that are specific, measurable, attainable, realistic, and time-bound. Here are some examples of goals that need more work: I want more website visitors, leads and sales. read more
It doesn’t matter how great your product is or how wonderful your lead nurturing methods are. If the price isn’t right, no one’s going to buy from you.
We don’t really talk about pricing schemes all too often, but the fact of the matter is that if you aren’t pricing your products or services properly, you’ll either be selling yourself short or lose customers because the price of the product is too high for its perceived value.read more
Every company wants to gain trust and credibility, and conversations with customers can do just that. So… Is your brand doing all the talking?
Nothing’s worse than sounding like Charlie Brown’s teacher. Not only could you be doing too much talking, but it ends up being boring to the customer.
How much are you talking to your customers? How much are you letting your customers talk to you?
Often times companies will be too focused on what they want to say, and not enough about what their customers want to say. It is essential for companies to encourage customers to voice their opinions and concerns to survive in the marketplace.read more