The following is an excerpt from IMPACT’s ebook, “The Beginner’s Guide to Inbound Marketing.” For more expert tips on generating more traffic, leads, and sales from your online presence, be sure to check out the full ebook. As marketers and business owners we’re all striving for the same thing; constant improvement. The harsh reality is, you simply cannot count on that occurring these days if you’re still heavily relying on traditional, outbound methods of marketing your business. read more