February 7, 2013

Hey Dan Rather, what’s with the 60 questions on your landing page forms?

I mean, whose idea was it to conduct a Barbara Walters style interview in order for your leads to receive an offer?

Alright…so while I may be exercising my hyperbolic muscle, the point still stands that many marketers and business owners may be asking too much information, too soon in order for a visitor to download and receive an offer.

Posted by John Bonini in Lead Generation on February 7, 2013 with no comments

The number one goal in all of your content marketing is to create something unique and attract attention. As we discuss in our eBook “What It Takes To Run A Successful Business Blog”, having duplicated content either on your own site or copied content on the web isn’t going to do you any favors. For one, having duplicated content doesn’t really help you stand out as a thought leader. Secondly, from an SEO perspective, having content that already exists is going to land you pages deep in search engines (which won’t help you get organic traffic).

Understandably, coming up with fresh content on the fly multiple times a week isn’t an easy task. There may not even be that much going on in your particular industry to help you come up with fresh content ideas. Additionally, creating fresh content doesn’t necessarily make it ‘fresh’ in the truest sense of the word.

Fresh doesn’t simply mean to write something and post it, and search engines aren’t going to automatically reward you just for having published content a few hours ago. It’s not that easy.

Posted by Desiree Baughman in Content Marketing on February 7, 2013 with no comments