February 6, 2013

For marketers and business owners, I know the following to be true:

With each new page, blog article, or redesigned website comes a ton of pom-pom waving.

Much like a Harlem Globetrotters pre-game, the room is usually seeping with confidence that these new pages will drive a “ton more traffic.”

It’s during this time of jubilation that many tasks are commonly overlooked that directly affect your ability to rank higher in search engines.

Posted by John Bonini in On-Page SEO on February 6, 2013 with no comments

You saw a great offer, clicked through to the link, and the landing page is… well, something is wrong- I’m sure we’ve all been there. It’s easy to make mistakes when you want landing pages to go live quickly to get leads pouring in.

HubSpot’s new tools have made it easy to create and edit your landing pages to ensure they run efficiently. We’ve gone into more detail about them in our ebook “The Essential Guide for Mastering HubSpot”.

In lieu of a website makeover here at IMPACT, (including transforming all of our landing pages to smart landing pages) we’ve taken some time to put some thought into this. Beyond appropriate content and images, we’ve created a checklist that will ensure your landing pages are truly ready to go live before you hit ‘publish’.

Posted by Katie Pritchard in Inbound Marketing, Lead Generation on February 6, 2013 with no comments

Local search is finally getting the attention that it deserves. With Ed Parsons from Google claiming that for every 3 searches, one is about a local place, the time to properly optimize your website for local search is now.

We talk a lot about website optimization in our ebook “Rank High In Google Without An SEO Agency”, but when it comes to local search, there are still a lot of cloudy areas, like what’s the deal with Google + Local and how companies can really capitalize on local search by ranking twice through Google+.

Posted by Desiree Baughman in Local SEO on February 6, 2013 with no comments