What kind of car does your ideal prospect drive?
If you read this sentence and thought to yourself, “who the hell cares..?,” then chances are you haven’t put much thought or value into researching and creating detailed buyer personas for your business.
Doing so will make all the difference between a high volume of leads, and a high volume of qualified leads. So…what’s the difference?read more
Social media presents potential, as well as a unique challenge when it comes to promoting your offers. When you send out offers on social media, you can’t segment those offers (as you would with an email marketing campaign). This often leaves marketers and business owners scratching their heads and wondering which offers will be the most effective.
If you aren’t sure about how well your current messages are working for you, we talk a lot about how to craft perfect social media messages for a broad audience in our eBook “Social Media Tune-Up”.
If you want to start now working on crafting segmented offers that will capture the attention of a group that you want, then read on!read more
It’s 2013. Yes, everyone knows that, but take a second and think about it… our society has become so advanced in a short amount of time. And now more than ever, your marketing has to be responsive to prospect’s needs.
Technology has become a part of our daily lives (including physical devices as well as social networking sites), and huge amounts of information can be found faster than ever.
With this overload of information, people have become aware of what junk looks like. It’s easy to ignore anything you don’t want to read with spam folders, and blockers. So how do you create marketing that leaves your prospects wanting more?read more