Simply put, your marketing content is what fuels the engine of your marketing campaign. The dramatic shift towards the quality of your marketing content started a few years ago, but only grows stronger each year as the way we consume content continues to evolve. Collectively, our attention span for solicited content has dropped significantly. As a society, we take to Google to answer our problems and find solutions (much like the Yellow Pages. read more
Here’s the scenario; your marketing team is hard at work on its strategy. They’re creating content that’s driving traffic to your website, and furthermore, generating lots of leads.
Sounds like all’s well in the world.
Only your sales team isn’t happy. Not only is the efforts of your marketing team not delivering the amount of qualified leads they need, they’re actually generating a larger volume of unqualified leads.
Why? Simple; your content isn’t appealing to your target audience. If your sales and marketing teams were on the same page, the entire company would benefit from a more target approach.read more
Give them an inch and they’ll take a mile (or just your foolong sandwich). Over the past few years we’ve seen a couple ways that social media has affected companies, and just two weeks ago, yet another company was challenged in a huge way.
Subway is known for it’s footlong sandwiches, but when Matt Corby of Australia bought his sandwich, it didn’t ‘measure up’ to standards. His ‘footlong’ sandwich was only 11″. Corby took a photo and posted it to Subway’s Facebook… and it made worldwide news. (No wonder Jared lost all that weight… he was only eating 11″ subs.)
Social media has become a way for people to hold brands accountable and just like Domino’s in 2009, Subway’s image was damaged with the use of social media.read more