February 2013

I know what you’re thinking; everyone is interested or has a need for your product or service.

While I certainly hope this is true, it’s certainly a very unrealistic approach if you’re interested in executing a more targeted marketing campaign.

It actually blows my mind when I hear of prospects who have yet to establish a hierarchy as far as what types of prospects and leads are more likely to buy. (And believe me, I do hear of this fairly often.)

Posted by John Bonini in Lead Management & Nurturing on February 28, 2013 with no comments

Unless you’re marketing earrings made from old coffee cans, chances are there are other companies out there offering a similar product or service as you. Establishing an edge over these competitors is just part of the daily grind.

But ask yourself, to what extent are you prepared to gain an edge over your competitors? Simply knowing what they offer is not enough.

With the advent of new software and technology, marketers and business owners have the ability to know more about their competition than ever before. It is extremely important to regularly conduct a thorough competitive analysis in order to stay one step ahead.

Posted by Carolyn Edgecomb in Inbound Marketing, Marketing Strategy on February 28, 2013 with no comments

We know firsthand just how intimidating that blank Word document staring back at you can be. That blinking cursor teasing you, taunting you to come up with something that engages your target audience and acts as a traffic-driving resource.

But with a little research and understanding, you can effectively give your marketing content direction for weeks, months, and even years.

The challenge is identifying how, and also where, you can develop the content and the topics necessary to engage your ideal prospects.

Posted by Desiree Baughman in Content Marketing on February 27, 2013 with 2 comments

Looking for an inspiring way to show users what your company is all about?

With more than 25 million users, Pinterest is a great social bookmarking site, where users can collect and share photos of almost anything. Back in November of 2012, Pinterest announced company pages, allowing companies to engage with users on a different level than on any other social media platform.

Posted by Carolyn Edgecomb in Social Media Advertising on February 27, 2013 with no comments

If Marvin Gaye were here today, Vine would certainly having him singing its praises through the majesty of one of his biggest hits.

Why?

Well…ever since this feature became available on January 24, marketers and business owners alike have been wrestling with how to go viral in six seconds. When done right – and creatively – it’s like a beautiful song.

However, when it’s simply thrown together and trying to focus on too much, too quickly, well…you’d have Marvin Gaye singin’ a different tune: “What’s Goin’ On?”

Posted by John Bonini in Social Media Marketing on February 26, 2013 with no comments