You need to ask yourself a question is your content strong? Does it keep your audience engaged? or does it keep them coming back for more? Well that’s definitely important, but what you should keep in mind, is that it takes more than just strong content, it takes keywords. Think about it, without those keywords, you’ll be lost to the indexing spider and never be found. Well you don’t want that. You want to pull in your audience and keep them there, but you need to tell those search engines where to find you.read more
So Bing and Facebook partnered up.. sounds like a pretty good team, right? Especially since Facebook’s “Graph Search” was released on January 15th. By focusing on four social signals, (people, photos, places and interests), this new feature supplies you content that you actually care about.
Bing has heightened the social search experience with 5x more social power. Anytime you use Bing, the regular results will appear, as well as PPC ads on the side… but if you’re already signed into Facebook, a new side bar appears with your Graph Search results. Awesome!- a complete search that enhances the way you find information!
So how can you use Bing (and this new feature) to your advantage? And why should you care?read more
“Every man for himself!” In the world of online marketing, everyone is the competition, and the competition must be squashed out, right?
Undoubtedly every business needs to have a certain level of awareness when it comes to their competition. HubSpot even has a great “Competitors” tool that we encourage people to use and explain how you can really use it to gain great insights in our eBook “The Essential Guide For Mastering HubSpot”.
But rather than look at your competition as people that you have to conquer, perhaps you should try another approach- fostering a better sense of community amongst your competition rather than a sense of compete and conquer…read more