January 24, 2013

Daily Archives

How to Measure the Strength of Your SEO Strategy

How to Measure the Strength of Your SEO Strategy

So you’ve spent all this time on search engine optimization, now you’d like to see how it’s working, right?

Of course you do.

In fact, it’s important to track and measure the success of your SEO in order to more effectively allocate your resources.

But what exactly should you be measuring?

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The Top 4 Tools to Measure Your Pinterest Marketing Performance

The Top 4 Tools to Measure Your Pinterest Marketing Performance

Pinterest isn’t just for pretty pictures… it’s a fantastic reference site for any company, regardless of how visually appealing they may be (art, interior design) or not be (plumbing, timber production).

There’s no question that Pinterest has gained a lot of ground in the past few years. Earlier in 2012, Experian Hitwise reported that Pinterest was the third most popular social network in the United States. Pinterest reached 104 million members last year, and the numbers continue to grow.

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8 Ways to Create More Credible Marketing Content in Your Blog

8 Ways to Create More Credible Marketing Content in Your Blog

Who would you trust more for information about coffee; the barista from your favorite cafe who’s been making coffee for years and always knows your order, or your friend who thinks that coffee grows in the ocean. Well, that one’s pretty obvious…

So, what qualities make a source credible? The Merriam-Webster Online Dictionary defines credibility as “the quality or power of inspiring belief.” People may be reading your blog, but are you credible?

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