December 17, 2012

Landing pages, we’ve all got them. (At least, we hope so!)

However, some are doing much better at it than others. Landing pages act as a vehicle for promoting on of your offers on your website, and feature forms for leads to fill out, thereby willingly offering their contact information.

But here’s the thing, the problem isn’t that businesses aren’t crafting landing pages; it’s that they aren’t creating lead generating landing pages.

Posted by John Bonini in Lead Generation on December 17, 2012 with no comments

We’ve all had that foolproof offer that took all night to do. That one offer that just made you smile when it was done, the one that everyone and their dog will want to download. And they did! And your lead generation was great.

But then, unexpectedly, those download numbers level off. What? No! They were supposed to download that offer forever! All that work for nothing? Don’t be discouraged! Your time and effort was not wasted, you can see those same numbers again! You just need a little more promotion, and you offer will once again go off the chart.

Posted by Dan Baum in Lead Generation on December 17, 2012 with no comments

The following is an inbound marketing case study, highlighting the creation of an inbound marketing campaign for one of our clients, Datalink Communications Network.

Datalink Communications Network recently began an inbound marketing campaign with us at IMPACT Branding & Design. Datalink Communications Network is located in Massachusetts and focuses on finding the perfect communications solutions for their clients.

They provide Internet Services and Wireless Services including smart phones, tablets, and mobile hotspots to businesses.

Posted by Brittany Balog in Case Studies on December 17, 2012 with no comments