Improve Your Lead Conversion from the Top-of-the-Funnel to the Bottom
It always seems like a huge jump for leads doesn’t it? One day they are getting general information about your industry, and then BAM!, they are in contact with sales. Where is the middle-man? Many marketers tend to leave out the middle of the funnel leads, and put all their focus into making a sale. read more
How “Black Hat SEO” Can Kill Your Revenue
Does your business wear a white hat or a black hat? Not completely sure? What the heck does this even mean? And no…don’t worry about committing some sort of fashion faux pas. White and black hat are referring to the practices your marketing department takes part in in regards to search engine optimization. read more