Executing a More Effective Marketing Campaign with A/B Testing
Ever changed out a call-to-action or a landing page and had your traffic and leads skyrocket? Or worse, plummet? Well, you being the savvy inbound marker that you are, have stumbled upon a great little method called A/B testing. Congrats! You’re using a proven method that drastically improves your lead generation, and you might not have even known it! There is no quicker or easier way to improve your lead generation than with A/B testing. read more
Maximizing Your Lead Generation with HubSpot’s Workflows
Are you a user of HubSpot 3? Have you started using Workflows? If so, you’ve probably come to the conclusion that yet again, HubSpot has changed the game when it comes to lead generation. If not, you should learn about the number of features and benefits that workflows can have on your lead nurturing campaign. Workflows is a tool that allows you to create a personalized series of automated emails helping your company connect with leads and contacts that are already customers. read more