So you just created a new call to action, how many of your prospects will actually click on it and become leads. Let’s say that a visitor stumbles upon your website and clicked on your call to action promoting your new Ebook, The Website Statistics That You Need To Know. Hopefully the content on your landing page will grab their attention, tell your prospects some information that they can find in the Ebook and how you can help them. Making them want to fill out the form downloading your Ebook. read more