Successfully Optimizing Blog Posts with the Right Keywords
The following is an excerpt from IMPACT’s popular Ebook, “How an Inbound Marketing Agency Does Blogging.” For more expert tips on optimizing blog posts with keywords, be sure to check out the full Ebook. Although Google’s latest algorithm changes now value fresh, compelling content instead of over-optimized content, there’s still a happy medium where all of your blog posts need to be. You have to get on the first or second page of search engine results. read more
Inbound Marketing Case Studies: A Speedy Return on Investment
The following is part of IMPACT’s inbound marketing case studies series, highlighting clients and their success with their inbound marketing campaign. IMPACT’s working relationship with Godfrey-Hoffman Associates dates back to 2010. Godfrey-Hoffman Associates is a leading land surveying company located in North Haven, Connecticut. In 2010, Adam Hoffman first came to IMPACT for some design work, most notably his logo and print work. read more
Tips on How to Manage Your Inbound Marketing from Your iPhone
It seems like everyone today has an iPhone. Well who can blame them? It’s one of the greatest marketing tools mankind has every created. Okay maybe not to that extreme, but it still has a lot of capabilities that we couldn’t even dream of as little as five years ago. Ever wonder what you could be doing with this technology? Believe it or not, there actually a lot of things your could do for your marketing from your iPhone that can save your company time and money. read more