Email Marketing Review: Justin Knickerbocker, Financial Services
My friend, Justin Knickerbocker, sent out a marketing email the other day, and with his permission, I’d like to share it here on our blog. Justin is a financial services professional at New York Life; he helps businesses and young families plan for retirement and understand their risks. Although he is very good at what he does (feel free to connect with him on LinkedIn), his email marketing skills could use a few touch-ups. read more
Behind the Screens: Getting to Know Natalie Davis
Take a moment to get to know Natalie Davis, Director of Inbound Marketing at IMPACT Branding & Design. Natalie has been with the company for nearly two years, which makes her one of IMPACT’s first employees. Her obsession with social media and the creativity behind successful marketing campaigns is what drew her to IMPACT in the first place. read more
Optimize Your Twitter Following – Funny Pic of the Week
Ahh – the robots return! Ever have someone follow you and then be pestered to follow you back? This is one of the downfalls of Twitter. Bots and spammers bugging you: “Follow me back! Follow me back!” No, you’re not the only one, and yes, it can be extremely annoying. Many of us have been in Bob’s shoes, wanting to delete our Twitter accounts on the basis that everyone in our Twitter following won’t leave us alone. read more
How to Create the Perfect Case Study
We’ve all seen those annoying infomercials on late-night television. A spokesman fervently shouts the benefits of his products while demonstrating its 84 and a half miraculous functions. Despite all of the hullaballoo, however, viewers have become immune to such extreme advertising; the excitement sounds forced and the products really do seem “too good to be true.” (Which they most likely are. read more