July 28, 2012

Ever wonder just how valuable your Facebook following is to your business? Us too, which is why those of us here at IMPACT were intrigued by an infographic we stumbled upon from our friends over at Kuno Creative that details all kinds of metrics related to your Facebook following. The great thing about this infographic is how detailed and involved it is. Most people are concerned with only one thing when it comes to social media metrics: reach. This infographic offers so much more than that. read more

Posted by John Bonini in Infographics, Social Engagement, Social Media Marketing on July 28, 2012 with no comments

When we think of marketers and market research, we tend to think of two-way mirrors and focus groups.  We think about extensive planning. We think “expensive”.  But thanks to the Internet, no matter what your budget may be, you can still conduct great market research online without the need for expensive marketers or marketing teams. read more

Posted by Bob Ruffolo in Marketing Resources, Marketing Strategy on July 28, 2012 with no comments