April 2012

Monthly Archives

How Long Should a Blog Post Be?

How Long Should a Blog Post Be?

You’ve undoubtedly heard about how great blogs can be for your business.  Chances are you already have a blog post section all set up on your website!  One of the most pressing questions that businesses who contact me have is, “How long should my blog post be?”  Not only does the length of the blog post help you determine how much time you may have to allocate to creating and writing the blog, but it also helps you determine how you are going to keep your readers engaged. read more

How Contractors Use Social Media Marketing

How Contractors Use Social Media Marketing

So you’re a contractor, right?  You may have your own personal Facebook or Twitter account, but have you ever thought about just how social media can benefit your business? Let’s start with looking at how people choose particular contractors to do work for them in the first place: Those interested in your type of service will head to a search engine (Google, Bing, Yahoo!, etc). read more

How to Use Twitter for Business

How to Use Twitter for Business

If you and your company aren’t on Twitter yet, then you’re making one of the biggest mistakes you can possibly make for your company.  Twitter is where everyone is, and everyone’s talking – and so should your company. By not doing so, your company is cutting off a significant source of potential traffic. read more

How to Build a Website for Insurance Agencies

How to Build a Website for Insurance Agencies

One thing that is becoming abundantly clear to everyone who has a business is that if you want to be successful and make money, you have to get online. This couldn’t be more true for insurance agencies.  You know that you have a heck of a lot of competition out there.  A leisurely drive down any moderately busy street will prove that there are more than a handful of different insurance agencies on that very same road. So what can you do to get ahead? Simple; build a great website. read more

[FREE Ebook] What It’s Like to Work With IMPACT

So you’ve decided the time is right to implement an inbound marketing campaign for your company. Great! You’re well on your way to driving more relevant traffic to your website! Along with blogging, an improved social media presence and search engine optimization tactics, your company will be in a better position to generate more traffic, convert that traffic into leads, and ultimately, into sales. read more

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