Archives February 2012 Archives / Inbound Marketing Agency | IMPACT Branding & Design LLC

Happy Leap Day! How You Can Utilize The Extra Day to Market Your Business

Bob Ruffolo February 29, 2012 Marketing Statistics 1

It only happens once every four years. While some marketing and business gurus will say it’s a day like any other, we disagree. Think about it, an extra day! You should take full advantage of those extra 24 hours that you get this February, and what better way to do that then to take those 24 hours and do a full and thorough analysis of your website.

Not the most exciting thing, right? But it’s one of the most important things that you can do for your business. A lot of us are chronically strapped for time, struggling to fit a few hours of sleep between the 100 different jobs that we have to do in a day.

Let go of all... Read More »

How to Turn Your Direct Mail Coupon Into An Effective Online Offer

Bob Ruffolo February 28, 2012 Inbound Marketing, Lead Generation 1

Let’s face it: many promotional avenues are falling off the advertising grid primarily because consumers are finding new and inventive ways to get more for less. As we slowly battle the product piracy epidemic we need to find new advertising and promotional solutions. The concept of couponing is not obsolete. In fact, today’s consumers want and need to save money. Therefore, the question is not if we should provide coupons but how we can maximize distribution and usage.

The entire marketing world seems to be up in arms about whether we should go traditional or digital but as a business you should learn to embrace both mediums. Traditional print is still effective otherwise we would be discounting consumers who do have access to the internet.…

How to Start a Business Blog

John Bonini February 27, 2012 Blogging 0

By now you have certainly read about the importance of blogging to your business and the many benefits that go along with it. Along with providing remarkable content that sets your company aside as an industry leader, blogs also effectively increase traffic to your website and boost you search engine optimization (SEO).

If this all sounds great, it’s because it is! However, many companies often have trouble getting started. We’ve got you covered. Check out our free ebook for more on getting started with your business blog today!

Download Now…

How to Create Lead Generating Marketing Content

John Bonini February 27, 2012 Content Creation, Lead Generation 3

So you know in order to effectively implement an inbound marketing strategy to your company you need quality content. But what you’re probably wondering is, “how do I create content that people will want to read?”

After all, leads are generated from people who want to read or have been helped by your content and who now have taken great interest in your services. So therefore, it must be of interest to your readers.

Content is most valuable in conjunction with other marketing tactics. In fact, it’s often dependent on these other tactics in order to be most effective. Below are some factors to consider that will optimize your content for lead generation.

Search Engine Optimization (SEO)

One of the main contributors to content marketing is... Read More »

Why Your Current Marketing Plan Will Continue To Fail

Bob Ruffolo February 26, 2012 Inbound Marketing 1

If your current marketing plan relies solely on traditional marketing mediums chances are you’re in for a rude awakening. Yes, it’s a bold statement: but entirely accurate nonetheless. According to UTI the average number of internet users across the globe is over 2 billion which accounts for approximately 40% of the world’s population. ... Read More »

Why No One Is Contacting From Your Website

Tom DiScipio February 25, 2012 Lead Generation, Website Design 0

If no one is contacting you from your website it’s likely you haven’t read our Free Website ReDesign 101 e-book. Creating a website optimized for client conversions drastically differsfrom laissez faire hobbyist design. We considered aspects like information design, graphic design, graphic placement, usability, quality control, and accessibility. The cumulative output creates a website optimized for lead or client conversion.

Evaluating your Website

When evaluating your website don’t be afraid to be critical. After all, only you will see the evaluation so it behooves you to be honest about your the current state of your website. At the same time being over critical can inhibit your ability to implement any changes on your website. Remember a website is always a work in progress.…

Fiesta Friday 2/24/12

Amanda Bozzuto February 24, 2012 @IMPACT, Curated Lists 0

The Best Content Marketing Infographics on the Planet By: Joe Pulizzi

“Infographics are great for representing information in a more fun and engaging way. They also represent information quickly and clearly and when they’re well designed, people love to take the time and read them. This blog article has some of the most effective and well designed infographics circling the web. Enjoy!”

Bob Ruffolo | @bobruffolo

30 WebGL Experiments That Are Just Wow! By: Alvaris Falcon from Hongkiat.com

“How close is web 3.0? Well… WebGL, a library of software that extends the already amazing capabilities of JavaScript, seems to be a promising look into what could be the next major shift in web design. Programmers can now integrate 3D animations into... Read More »

Lost Revenue by Delaying the Start of an Inbound Marketing Campaign

Bob Ruffolo February 24, 2012 Inbound Marketing 0

Many marketing agencies express the urgent need for businesses to start an inbound marketing campaign. While the urgency is accurate many agencies fail to articulate exactly why companies need to make this investment. Our goal is to provide you with information and services that do not overshadow or hinder your business. Therefore, we believe you should know why inbound marketing will add value to your business. In the same respect we will also illustrate the expected loss should our company decide to forgo inbound marketing techniques.

The Benefits of Inbound Marketing

Inbound marketing is based on a collective strategy base that focuses solely on generating interested targeted traffic via digital mediums including blogging, social media, PPC, and Read More »

What Needs to Be In Your Email Marketing Template

Tom DiScipio February 23, 2012 E-Mail Marketing 0

Are you optimizing your email marketing campaign? Today’s email capabilities are far more robust than the start text versions. Now you have a greater opportunity to enhance your subscriber’s experience. Here are some great tips on optimizing your email templates to engage your readers while still remaining compliant.

Inspire Your Readers With Eye Catching But Simple Design

Take a note from Apple by creating a sleek content email marketing template. Don’t distract your readers too much, otherwise they won’t receive the intended message. Just think about it this way – do you want your readers to think “Oh that’s pretty” or “Interesting, I want to see more.” Study information design or perhaps take a look at some of the most... Read More »

How to Use an Editorial Calendar For Business Blogging

John Bonini February 22, 2012 Blogging, Inbound Marketing 2

The rise in content focused blogging oftentimes frustrates businesses because it strays from the idea of task centric activities. For ages business have been able to outsource, insource, and back source multiple website tasks without considering editorial management and organization. However, today’s blogging requirements take on a new face that’s incredibly relevant to thriving business models. The new face of business is editorial, content focused, reader centric, and highly demanding. Traditionally, a few magazines would compete with each other in a specific region or industry type whilst B2B and B2C companies line up to advertise in content centric publications that they do not have to create themselves.

Today’s businesses are now facing the adverse situation where the effectiveness of their marketing messaging is... Read More »