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Archives January 2012 Archives / 4/4 / Inbound Marketing Agency | IMPACT Branding & Design LLC

10 Simple Things You Can Do Now To Generate Traffic and Leads

Bob Ruffolo January 5, 2012 Inbound Marketing, Lead Generation 0
10 Simple Things You Can Do Now To Generate Traffic and Leads

Generating traffic and converting the resulting leads to sales is the ultimate challenge for any marketer, but it may take a much longer time if you don’t have some a good working knowledge of how to do so. There are certain things that you can do easily though which will help you generate leads from your business website and convert them to sales. Here’s a list of ten things that are proven to be effective to generate traffic to your website and expand your business.

  • Create a Facebook page with a generous landing page: Having an excellent Facebook fanpage with an outstanding landing page will definitely help generate traffic and leads to your website. Since social... Read More »

    • 10 Common Mistakes On Business Websites

    Bob Ruffolo January 4, 2012 Search Engine Optimization (SEO), Website Design 0
    10 Common Mistakes On Business Websites

    Creating a business website and starting to optimize it for search engines is not the only thing that a marketer has to do. There is still more work that a marketer has to focus on, and this has to be done on an on-going basis, not just in the beginning. If your website is not well-formatted or contains errors, it can be penalized by search engines.

    Additionally, in order to give the website an authenticity among the visitors, it has to be designed in a professional manner with strictly no errors. The following is a list of the ten most common mistakes that business owners and website designers often ignore when building or updating their business websites. These errors are quite common but with... Read More »

    How to Turn your Website into a Sales Generating Machine

    Bob Ruffolo January 3, 2012 Inbound Marketing, Lead Generation 1
    How to Turn your Website into a Sales Generating Machine

    Your website is the key to potential customers learning more about the products and services you offer. When you do not pay attention to your site and just hope that people find it, you will not likely get much business from it. You might as well only hand out flyers and business cards to advertise.

    Analyze

    The first step to getting more sales leads and conversions from your website is to analyze it. Find out the key words people are searching for when your website comes up in their search results. Learn what part of the world most of your website’s visitors are from. Put a survey on your site that asks about website visitors’ demographics. Learn what times of the day people are coming to... Read More »

    An Online Marketing Guide for a CEO

    Bob Ruffolo January 2, 2012 Inbound Marketing, Lead Generation, Search Engine Optimization (SEO), Social Media 0
    An Online Marketing Guide for a CEO

    A CEO should not be concerned with the nitty-gritty details of their company’s marketing strategies. However, not understanding the basics of online marketing and how it can benefit or hurt their company can prove detrimental. Comprehension of how online marketing works and why it is essential is vital for every CEO. CEOs hire marketing team members, and they should understand the skills their marketing team needs and how online marketing in general can help their businesses increase revenue. The return on investment for online marketing is high.

    Why Online Marketing?

    Modern online marketing takes traditional outbound marketing and turns it inside out. Traditionally, marketing online has been spammy, full of useless content and downright annoying at times. Companies might only have a basic website with a... Read More »

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