January 2012 Archives

Best Email Marketing Practices

According to Pew and American Life Project, 90 percent of internet users between 18 and 72 years of age say they send and receive emails making it the top performed online activity above search engine use. However, MailChimp, an email marketing service, reported the average email open rate across all industries is below 34 percent. These two facts alone indicate that although email marketing represents the highest pool of customers available online only a small fraction of that population is actually reachable. Therefore, businesses should learn to leverage their email marketing practices by employing strategies…

Categories: E-Mail Marketing

Tags: best email marketing practices, email marketing campaign

Have you blogged lately? Many Fortune 500 companies never imagined the open source blogging epidemic would eventually become a new age marketing asset. Today corporations like Delta Airlines, Starbucks, and Cisco engage with consumers and partners through blogging. The beauty of this self-published platform is that any business regardless of size or revenue can participate. In fact, according to Hubspot nearly 40% of U.S. companies use a blog for marketing purposes. If you want your company to have the upper hand you should begin blogging. To help you get started we’ve made a guide of best practices for business…

Categories: Blogging Lead Generation Small Business

Tags: blogging for business, business blog, business blogging

the most essential components of inbound marketing. Oftentimes traditional agencies consider advertising as the core of marketing. However, regarding inbound marketing, nothing could be further from the truth. The rationale behind such an assertive claim is pure logic.

Consider this: advertising alone only generates exposure. If we decided to place the burden of sales solely on advertising we’d surely fall from the good graces of inbound marketing success. Therefore, we’ve created a system that embodies the necessary processes to maintain and improve the effectiveness of your inbound marketing campaign.…

Categories: Inbound Marketing

Tags: Inbound Marketing Sales Funnel, Marketing Sales Funnel, Sales Funnel

What a Top-Notch Lead Management Program Looks Like
By: Meghan Keaney Anderson

“We all want more leads from our website, but it’s what we do with the leads after get get them that makes all of the difference. This article outlines how marketing automation tools such as prospect and lead intelligence, lead nurturing, lead scoring, and CRM integration makes the ratio of leads to sales more favorable.”

Bob Ruffolo | @bobruffolo

Twitter Commits Social Suicide
By: Mark Gibbs

“With a title like this, it was obvious that this article was going to be interesting. The article describes the new content…

Categories: @IMPACT Curated Lists

Tags:

Numbers are truly the focal point of every thriving business. In today’s business world new numbers exist going beyond your annual financial statements, budget plans, and liquidity ratios. Today’s businesses gain incredible insight from internet statistics and some are absolutely more important than others. If you’re a CEO or you’re simply attempting to prove to your CEO that there are certain statistics which lead to proven results once they’ve been figured out, you’re one step closer to the success you want; as well as beating out your competition, because they’re likely to be employing at least…

Categories: Analytics Marketing Statistics

Tags: Internet Statistics, Website Statistics

About David Kurlan

Dave Kurlan is a top-rated speaker, the best-selling author of Baseline Selling, and a leading expert on Sales Force Development. He is the founder and CEO of Objective Management Group, Inc., the leading developer of sales assessment tools. He is also the CEO of Kurlan & Associates, Inc., a leading sales force development firm. He possesses more than 30 years of experience in all facets of sales development including sales and sales management training, consulting, infrastructure, leadership, recruiting and coaching.

About Baseline Selling

David Kurlan - Baseline Selling & Kurlan Associates Baseline Selling – How to Become…

Categories: Inbound Marketing Interviews

Tags: David Kurlan, interview

Hiring an Inbound Marketing Agency is only truly necessary if you decide you want to build a profitable business. It’s a bold claim I know but the reality is very few people understand how crucial inbound marketing is to their business. According to Hubspot.com over 70 percent of internet users conduct product research online. Consequently, traditional outbound marketing strategies now share the limelight with inbound marketing. This means forgoing Inbound Marketing strategies makes your business less marketable and subsequently less profitable in the long run.

The Risks of Insourcing

Now that you understand…

Categories: Inbound Marketing Small Business

Tags: inbound marketing, inbound marketing agency, outsourcing, outsourcing vs insourcing

The logo design process can be very frustrating for many reasons. Finding the correct style and visual to personify your company is often a daunting task. We wanted to share the process we are currently going through in redesigning our own logo. Enjoy!

About Tom Discipio

Tom is the Project Manager at IMPACT and oversees all website design, graphic design, and video production projects. His imagination combined with his graphic ability constantly amazes clients. Read More.

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Categories: Graphic Design Infographics

Tags: graphic design, Logo Design, logo design process

“What is Inbound Marketing?” Video

Check out the Inbound Marketing video we created! See what it is, how to utilize it, and why you should be using it. And just so you know, we offer all of the Inbound Marketing services in the video.

“What is Lead Nurturing?” Video

Now that you understand Inbound Marketing, watch the lead nurturing video we created. See what lead nurturing is all about and why you should be doing it.

About Bob Ruffolo

Bob is the owner of IMPACT and an inbound marketing professional with over 10 years of experience in online marketing and strategy development. Bob has always

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Categories: Inbound Marketing Lead Nurturing Videos

Tags: inbound marketing, lead nurturing