(203) 265-4377

Archives December 2011 Archives / Inbound Marketing Agency | IMPACT Branding & Design LLC

When Does an Inbound Marketing Program Start Seeing Results?

Bob Ruffolo December 28, 2011 Inbound Marketing 1
When Does an Inbound Marketing Program Start Seeing Results?

Generating sales is the ultimate prospect that every marketer wants to get with whatever strategies apply. But, in terms of inbound marketing, you need to wait a bit longer than the usual outbound marketing because it may take a little while to generate results. As inbound marketing strategies are solely online based, where search engine optimization plays a vital role, you therefore have to wait until your website is search engine optimized and is shown in search results.

By the way, there are three basic things that are focused in inbound marketing, creating content in a centralized website, optimizing it to the search engines, and using social media properly. What inbound marketers believe is that the more time you spend after inbound marketing,... Read More »

A Potential Client’s Common Inbound Marketing Experience

Bob Ruffolo December 27, 2011 Inbound Marketing 0
A Potential Client’s Common Inbound Marketing Experience

Inbound marketing experiences can be great from the marketer’s end if it brings some profit. But trying to determine how a client feels and what she/he expects when pursuing via inbound marketing is of utmost importance. However, as inbound marketing is quite a new thing in the marketing world, the experiences of a client can be a bit different and unusual.  However, the fact remains that the client would be the one who found your product and approached you. Attempting to focus on the entire process that a client experiences is going to be extremely helpful to you.

They find you online

This is the aim of the inbound marketing strategies that you employ. This can be quite different from that of... Read More »

10 Ways To Get More Facebook Likes

Bob Ruffolo December 26, 2011 Social Media 0
10 Ways To Get More Facebook Likes

Social media marketing (SMM) is an important component of inbound marketing. Facebook, the leading social media network that has more than 800 million active users and more than 50% of them browse Facebook every day. As a part of inbound marketing strategies, Facebook can be used as a massive platform for inbound marketing.

But, for being successful in Facebook marketing, you need to generate ‘likes’ to your Facebook page. There are some highly recommended strategies that can help you out in attracting more people to like your Facebook page. Hubspot, a leading business consultation website has recently published an ebook titled “How to Master Facebook Marketing in 10 Days” where the strategies have been elaborated.

  • Evaluate successful Facebook pages: At the initial level, you... Read More »

    • Google Search Tips from Santa!

    Bob Ruffolo December 25, 2011 Search Engine Optimization (SEO) 0
    Google Search Tips from Santa!

    Who better to get Google search tips from than Santa! Check out his rap about searching and maybe you’ll pick up a few tips!

    Happy Holidays from the team at IMPACT!…

    Read More »

    How To Turn Leads From Your Website Into Customers

    Bob Ruffolo December 24, 2011 Inbound Marketing, Lead Generation 0
    How To Turn Leads From Your Website Into Customers

    If you are getting lots of traffic to your website that means your inbound marketing strategy is working. But, the issue of turning leads to sales that comes next is the most vital point because your marketing success lies there. However, inbound marketing basically focus on three different stages: get found, convert, and analyze. Getting found means attracting visitors to visit your website whereas search engines and social media are the role players; conversion means converting visitors to sales and analyzing the success of marketing.

    The inevitable aim of marketing any product is to increase its sale. Though inbound marketing takes a little more time than outbound marketing, the results of this marketing strategy rises like the pyramid. Anyway, even if you impose... Read More »

    Have an IMPACT-ful Holiday!

    Bob Ruffolo December 23, 2011 @IMPACT, Small Business 2
    Have an IMPACT-ful Holiday!

    From all of us at IMPACT to you and your families, we wish you a happy holiday and prosperous New Year!

    Now, grab your egg nog and prepare for some holiday fun as share a little bit of holiday spirit!

     

    Bob Ruffolo Owner aka “Clark W. Griswald”
    • Favorite Holiday Song: “Baby, It’s Cold Outside”
    • Favorite Holiday Movie: Christmas Vacation & Christmas Story
    • Industry Related Gift Desired: 1000 new subscribers to our blog and a bigger office
    • Non-Industry Related Gift Desired: “I want an official Red Ryder, carbine action, 200-shot range model air rifle!”
    • Holiday wish: That everyone has a home to spend the holiday in and that everyone has a better 2012. Oh, and that the Kardashians get cancelled.
    • I’m spending the holiday: Just relaxing and enjoying time with my family.
      • …
    Read More »

    What Every Marketer Needs To Know About Inbound Marketing

    Bob Ruffolo December 23, 2011 Inbound Marketing 0
    What Every Marketer Needs To Know About Inbound Marketing

    Television and newspaper advertising – two of the role playing advertisement strategies of the past few years are now gradually being proved unworthy. But the question that arises next is ‘why?’  Well, Hubspot statistics suggest that the response ratio to media advertisements is lower than 3%. Therefore, marketers are now grandly heading towards a more user-specific advertisement method which turns more leads to sales. Inbound marketing is thought to be the solution. However, inbound marketing is in another sense called online marketing. Inbound marketing strategies include three things – creating a major website for the company, optimizing it and executing social media marketing (SSM). But, there are a certain number of issues that a marketer should know before choosing inbound marketing as the... Read More »

    8 Ways to Improve your Social Media Reach

    Natalie Davis December 22, 2011 Social Media 0
    8 Ways to Improve your Social Media Reach

    For many businesses, lead generation is the ultimate benefit of maintaining a good social media presence. But of course, first things first. For you to make social networking sites an efficient lead generation machine, make sure you secure the following factors first: fans for your Facebook page, Twitter followers, a LinkedIn company page and etc. The more followers and fans you have for your social media sites, the better reach you will get. Having a good reach only means more leads! Your social media lead generation project definitely starts at widening your reach or fan base. Here are 9 guaranteed ways on how you can expand your reach in social networking communities and enhance your inbound marketing efforts.

    For a more in depth look at... Read More »

    Inbound Marketing: The Next Generation of Marketing

    Bob Ruffolo December 21, 2011 Inbound Marketing 0
    Inbound Marketing: The Next Generation of Marketing

    ‘Marketing’ is an umbrella term that refers to a number of strategies to increase sales and product publicity. Marketing strategies vary depending on some issues such as the type of the company, what products they sell etc. It is a continuous process as well. A marketing tool that is popular today may become worthless tomorrow. The same picture can be found when analyzing the traditional marketing strategies. With the expansion of the technology and online availability, people are now looking for a newer way of marketing their products and services. Inbound marketing is now the role player solution in this critical era.

    Inbound marketing simply is a kind of online marketing where the company focuses on creating one unique website/blog for the company... Read More »

    Page 1 of 212