September 2010

In the woeful war of the world wide web browsers, each individual side consistently attempts to one up the other sides through feature, security, and user-friendly upgrades.  The battle originally began with the inception of Internet Explorer 6 in 2001 which conquered the majority of the market share.  However, since then browsers have evolved into an incredible tool for users which has sparked the brutal battle of upgrades for the title of “best browser”. read more

Posted by Andy Scherer in Website Design & Landing Pages on September 18, 2010 with 3 comments

Throughout the evolution of the wonderful world of the internet there have been several means to view websites.  Yes, some have been better than others, but none have been more consistent in delivering necessary changes and updates to their users than Internet Explorer. Internet Explorer (IE) was originally created in 1995, but was soon upgraded to its version 2 during the same year. read more

Posted by Andy Scherer in Website Design & Landing Pages on September 17, 2010 with no comments

Our main goal at IMPACT is to help you expand your overall business presence through both online and offline marketing. The backbone of the entire process of improving your reputation is an analysis of your current website campaign as well as your competition’s. With that said, if you use a Firefox browser there is a significant SEO Tool that will ease the process of competitive analysis: Rank Checker Tool. Here is an outstanding video produced by SEO Book – the company that created the add-on. read more

Posted by Andy Scherer in On-Page SEO on September 16, 2010 with no comments

Geographically defining your target audience and optimizing your website for the local search engines are great ways to increase your online exposure. These local SEO techniques (among others) can significantly and immediately IMPACT your revenue line. However, merely creating business profiles on local search engines is what every company does today. In order to take the advanced journey down the local SEO road it is time we talk about — Reviews. read more

Posted by Andy Scherer in On-Page SEO on September 15, 2010 with no comments

Local search engine optimization is one of the best additions to an online marketing/networking campaign. It is one of the focuses within the new Google Instant (you know, the new feature that Google has added that instantly pulls up results after you type a letter/word). However, the major question is how you can get your page to list towards the top of those localized search queries. The answer is simple: create a Google Places profile. read more

Posted by Andy Scherer in On-Page SEO on September 14, 2010 with no comments