September 2010

The IMPACT team consistently tries to improve your online and offline reputation.  One of the best ways that you can help us accomplish this for you is to utilize some of the top marketing resources available today.  However, because we know how hard it is to just go out there and figure out which blogs, articles, videos, and whatever other online content is trustworthy, we have compiled a few great lists of top resources for your enjoyment. read more

Posted by Andy Scherer in E-Mail Marketing on September 30, 2010 with no comments

Web 2.0 sites are the next generation of site development, and provide a significant number of improvements to older designed sites.  However, some web developers are stuck in the old school mentality of sharing information the simple way while others make the jump to the interactive information sharing that web 2.0 provides. Distinct Characteristics of Web 2.0 Sites While arguments against 2.0 sites rise, the benefits of operating a web 2.0 site considerably outweigh any risk associated. read more

Posted by Andy Scherer in Social Media Marketing, Website Design & Landing Pages on September 29, 2010 with no comments

HTML5 is the future of markup language, and will be a significant improvement from HTML 4.01 and XHTML 1.1 (which are the two immediate predecessors of the language).  While there are a great number of changes from this previous versions there are  few major enhancements.  To express these, I have found a great informational video which briefly describes each of the features.  Remember to leave your comments, questions, or other feedback in the comments section below. read more

Posted by Andy Scherer in Website Design & Landing Pages on September 28, 2010 with no comments

After four years of collegiate level football, I was in premier physical shape approximately five  years ago.  Throughout the past 5 years I have gotten married, had 2 kids, and gotten settled in my daily routine which means that I have I have slacked off on maintaining my workout sessions.  In other words, I very rarely saw the inside of a gym.  So, instead of letting things get further out of hand I have hired a personal trainer and I can already see/feel a difference. read more

Posted by Andy Scherer in Blogging on September 27, 2010 with 2 comments

Social networking — if nothing else, online social networking has evolved into a must-use for businesses everywhere.  To add to the urgency of getting involved are the results of a recent study which revealed the average American web user spends approximately 85% of their online time on social networking platforms.  The latest and greatest aspect of social networking, though, is geo-centered (or location-based) networking, and one of the fastest growing sites in this category is Foursquare. read more

Posted by Andy Scherer in Social Media Marketing on September 25, 2010 with 1 comment