Archives August 2010 Archives / 3/3 / Inbound Marketing Agency | IMPACT Branding & Design LLC

5 Minute Keyword Campaign

Andy Scherer August 4, 2010 Search Engine Optimization (SEO) 0

We’ve all heard about the 5 minute abs, 5 minute buns, and 5 minute butts. These have been proven to be great quick fixes in the fitness world. However, when we discuss “quick fixes” in the search engine optimization world, we lean heavily on keyword strategies. So, this is your 5 minute keyword tutorial, and truly is a must read for all business owners out there looking to immediately improve their search engine optimization!

Long-Tail Keywords

While a slew of businesses (and most importantly your competition) focus on single phrase keywords, keep in mind that search engine users (your target audience) are getting increasingly savvy with their search queries. Instead of searching for one specific word, they are now more particular with regard to question... Read More »

What You Need to Know About Online Ad Targeting

Bob Ruffolo August 3, 2010 Advertising 0

Its been reported that the Click Through Rate of an online ad can be improved by as much as 670 percent by properly targeting your audience, so whats the best way to do it?

You can start by looking at sites that cater to people who are interested in your products and purchase display ads there. Targeted ads cost more than pay per click ads, but the additional cost leads to higher sales, so its definitely worth it.

There are many ways to target your ads: geographical, by location; demographic, by consumers age, sex, income, education, professions and cultural/ethnic background; behavioral, based on past web experience; and psychographic, based on lifestyles and personalities.

The first factor you should consider before you target your advertising is whether you... Read More »

Top 5 Backlink Strategies That Work!

Andy Scherer August 2, 2010 Search Engine Optimization (SEO) 0

Search engine optimization, whether you are talking about the Google algorithm or Bing’s new search results formula, revolves primarily around your ability to build backlinks. However, backlinks typically don’t just happen for new sites so we (IMPACT) want to provide you with the top 5 strategies to spike your backlink campaign.

Forums and Blog Comments — Simply the easiest form of creating quality backlinks! Develop a consistent username that delivers your branding message throughout industry related blogs and forums, and post quality comments within the message boards and blog comment sections. Not only will you be able to generate backlinks, but you could also start a huge online following with high-quality posts/comments. My suggestion, and what I have found works very well, is... Read More »