August 2010 Archives

The Secret To Great Blog Titles That Drive Traffic

Throughout my blogging career, I have realized that while the post content is key, the post title is just as important. Not only does the title carry heavy value among search engines, it also is the primary attraction on search engine results pages (SERP’s) and most social bookmarking/networking sites. So, how do you venture away from the list titles (i.e. “Top 10 Ways…”), or the “How To…” titles?

Concise and Descriptive — With a title, make sure that you stay as descriptive as possible with regard to your content, but make sure that you use less than 60 characters.

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Categories: Search Engine Optimization (SEO)

Tags: blog post title, blog title help, blog title ideas, blog title tips, create blog post titles, creative blog titles, creative post titles, post title help, Ways To Get More Traffic

Search engine optimization (SEO) is typically one of the most important pieces of the puzzle when it comes to a successful business website. Not only does it increase your web traffic, but it can also increase your storefront foot traffic. However, now that you have an online store, search engine optimization is significantly more important as your rankings on the search engines have a direct impact on your revenue.

Online Store On-Page SEO

On-page search engine optimization is one of two parts for your online store’s SEO campaign. This is also the easier of the two to control and optimize. Here are some simple…

Categories: Search Engine Optimization (SEO)

Tags: Increase your Web Traffic, marketing online stores, Off-Page SEO, On-Page Search Engine Optimization, online marketing, online marketing for online store, online marketing plan, online marketing strategies, online marketing tips, online store marketing, online store promotion, promoting online stores, Top Online Marketing Strategies

One of the most significant challenges companies face when they implement an online store is converting their storefront foot traffic into online buyers. Companies will typically try a full menu of crazy marketing ideas with nothing but mediocre results. With that said, I want to help you convert that foot traffic into online store revenue; here are the top 25 marketing strategies for your online store:

Apparel – Hats, t-shirts, badges, buttons, jackets, bags, and more! Your clients love to get free things so run a promotion that allows them to buy something from your physical store and receive free apparel.

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Categories: Small Business

Tags: convert foot traffic, Market Online Store, marketing an online store, offline marketing campaign, Offline Marketing Campaigns, online store marketing, online store promotion, promoting an online store

In the past three days, we have gotten some great feedback on our online shopping cart series. We have covered the tools and tricks of an online shopping cart, the pros and cons of online stores, and the processes of an online shopping cart system. However, I’d like to expand today’s topic and talk about the ways to accept a payment within your online store.

Electronic Cash (a.k.a. digital cash) — In order to utilize electronic cash, both the customer and the business need to have an account with the same bank/service. In general, the customer would transfer real funds to be converted (by the service)

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Categories: Website Design

Tags: accept online store payments, internet merchant account help, internet merchant account tips, internet merchant accounts, online store payment acceptance, online store payment options

So far, in our online store series published this week, you have learned about tools and tricks of an online store as well as the benefits of building an online store either in conjunction with or separate of a physical location. As you probably can imagine, though, when consumers place a product order that desired product doesn’t just magically appear at the customer’s doorstep, right? Instead, there is a process that goes along with an online shopping cart purchase. Let’s start from the beginning, and take a look at the steps involved:

Creating the Customer — First and foremost, once a

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Categories: Website Design

Tags: how does an online store work, online shopping cart, online shopping cart help, online shopping cart process, online shopping cart tips, online shopping cart tricks, online store, online store process

There are several companies that have been successful with online stores (as we pointed out in our tips and tricks of an online store). From Apple to Under Armour, there are so many flavors of online shopping carts, and even more tricks that can improve your online store once it’s running. There are several pros and cons to opening an online store versus opening just a storefront, and in contrast to those options, there are also tremendous benefits to having both.

When it comes to opening an online store, there are several obvious benefits. First and foremost is the cost savings on rent and utilities that are associated…

Categories: Website Design

Tags: online store, online store advantages, online store benefit, online store cons, online store disadvantages, online store pros, shopping cart advantages, shopping cart cons, shopping cart pros, Tips for Online Store

The way of the web has transformed almost every aspect of our life today, and will continue to do so throughout the foreseeable future. In fact, the evolving internet has become the lifeblood of businesses and consumers; the consumers are able to research an almost unlimited quantity of products and services while the businesses are able to utilize their industry knowledge to appeal to a wider audience range. With that said, if you are selling products through your company there is one online aspect from which you may benefit: an online shopping cart website.

Why You Need An Online Shopping Cart Website

Businesses consistently…

Categories: Website Design

Tags: online shopping cart design, online shopping cart help, online shopping cart layout, online shopping cart tips, online shopping cart tricks, Online Shopping Cart Website, reasons for online shopping carts, Shopping Cart Websites, why use online shopping carts

While the internet has become a household necessity for most, there are still a significant number of people confused and/or baffled by the ways of the world wide web. From the vast range and results of search engines to the various navigational functions and layouts of unfamiliar websites, there is still a large portion of your target audience that will only type web URL’s into their address bar to experience the web. So, if that population doesn’t utilize Google (or any other search engine for that matter), they don’t jump on Facebook or Twitter, and they don’t know how to operate a social …

Categories: Blogging Inbound Marketing

Tags: offline marketing campaign, offline marketing help, offline marketing ideas, offline marketing strategies, offline marketing tips

A proper website needs to be graphically aesthetic while easy to use. The first step in designing a website is structuring the website directory, or home page. From there, links will redirect your viewers to where they want to go. The home page should be set up so that viewers can navigate easily through the website. Most websites have a bar that consists of links running down the side or across the top of the home page. Although there is a lot of wiggle room for where to locate different features, some of the locations that people place links has almost become standardized. For example, most websites offer the option of contacting…

Categories: Graphic Design Small Business Website Design

Tags: Branding, graphic design, graphics, logo, Logo Design, proper website design, Structure of a website, web design, Website Design, websites