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Archives July 2010 Archives / Inbound Marketing Agency | IMPACT Branding & Design LLC

5 free tools to put on your website

Bob Ruffolo July 31, 2010 Website Design 0

There’s a range of free web tools you can put on your site, available at Cnet download, Bravenet, webtools4free and other sites. A quick review of these sites produced details on these valuable free web tools that add free content and applications to your site.

1. News ticker module – displays the latest headlines, stock quotes, sports scores and weather reports. 2. Online banner generator – makes simple advertising banners for websites. 3. Google Page Rank button widget – add this button to your site to display its current Google PageRank. 4. Poll widget – add a custom poll widget to your site to gather responses to questions of your choice. 5. Website guidebooks — let visitors to youor site leave comments.…

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The Ins and Outs of Pay Per Click Marketing

Andy Scherer July 30, 2010 Advertising 0

Internet marketing campaigns range in size from one business to another, and can be a significant source of revenue for your website. Currently, the major focus for internet marketing is on social media. However, an aspect of online marketing that is severely overlooked by several companies is pay per click. Pay Per Click (PPC) marketing is one of the most efficient forms of generating site traffic, and could directly and immediately impact your bottom line net.

What is PPC?

The concept of pay per click marketing is pretty simple; search engines (Google, Bing, etc) provide top-level links based on auctions for specific keywords. In other words, you specify keywords, and bid on the price of a click for those particular keywords.…

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Face to face Networking vs. Social Networking

Bob Ruffolo July 29, 2010 Search Engine Optimization (SEO), Social Media 0

The advent of social networking has reduced the need for face to face networking but certainly hasn’t eliminated it. Business executives relate the rise of social networking, from Facebook and LinkedIn interactions to trading Twitter posts, but they also note the importance of face to face networking remains solid.

“The point is that meeting face to face is absolutely effective and vital to building strong relationships with clients. People who are wrapped up in the virtual world still have a strong desire for personal relationships,” one executive wrote.

By the way, face to face meetings aren’t limited to personal appointments, they can take place at live events, trade shows and conferences. There are numerous opportunities for face to face meetings that will enhance your business.…

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Break 3 Bad Habits To Succeed In E-Commerce

Andy Scherer July 28, 2010 Website Design 0

In a former life I used to be a behavioral therapist, and used different techniques to modify maladaptive behaviors. In other words, I was taking bad habits and turning them into good habits. It was something that took a lot of practice and patience with the clientele, but the results were significantly positive if they invested the time needed to break the habit. Though much different, the behavioral therapy can be compared to how businesses run their e-commerce websites.

The typical e-commerce site only takes the time to present their product in a “this is what we have to sell you” manner. Remember, you are trying to appeal to an audience, and an audience doesn’t want to hear that you have a product to... Read More »

How to get people to open marketing emails

Bob Ruffolo July 27, 2010 E-Mail Marketing 0

How can you improve your email open rate? For starters, create an engaging subject line at the top of your email which is the most important element in the open rate. Your subject line should be descriptive, like an article headline, which arouses immediate attention. Avoid using spammy subject lines with all capital letters and exclamation points.

The header of an email also includes a “from” line so make sure your name appears clearly so recipients know who is sending the email. Put your website or company name in the from line, not just an email address.

The timing and frequency of your email will also impact your open rate. Certain days and times may be better for sending email and the number of emails you... Read More »

How To Be Successful With Social Media

Andy Scherer July 26, 2010 Social Media 0

As a professional blogger, I read through tens of thousands of blogs each month, and after reading one of many syndication feeds this past weekend I have been contemplating what makes me stand out within my social media outlets. I’ve come to realize that success in social media is as simple as being good at socializing. With that said, though, you do not have to tell everyone what you had for breakfast, lunch, and dinner, and you certainly don’t have to keep people updated every 5 seconds out of the day. However, there is a general method to the madness in how to stand out and be successful amongst your social media platforms.

One of the most basic key rules with social media is to... Read More »

Winning Strategies for Online Video

Bob Ruffolo July 24, 2010 Website Design 1

“The Value of Online Video”, a webcast presented by BtoB magazine on Thursday, provided details on the way online video is being used to build brands. The use of online video in video advertising is well known, but online video is also being used to demonstrate products online and broadcast live events, so there multiple uses of online video that businesses can consider.

Gary Lombardo, direct of product marketing at Brightcove, the leading video content management and syndication company, spoke about how his clients have successfully used online video. “Video drives new traffic, grabs attention, brings products to life and keeps visitors on the sites longer,” he said.

Posting videos on YouTube is extremely valuable because it encourages search engine optimization.…

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Facebook Eclipses 500 Million Users

Andy Scherer July 23, 2010 Social Media 0

With the impending release of ‘Google Me’, Facebook continues to impress and astound the online community with their staggering statistics. The social media giants have transition from a marketing option to a marketing necessity in social media marketing plans. To further their reign over social media, Facebook announced that they have reached the milestone of 500 million users. They also released the information that they receive 100 billion hits per day. Among those statistics, there are also 50 billion photos and 2 trillion objects cached. However, with all of the these tremendous numbers flying around, do you know how to take advantage of this information? Here are three great ways that you can truly take control of the Facebook Read More »

Checklist for a proper online ad

Bob Ruffolo July 22, 2010 Advertising 0

To efficiently reach the best potential customers and successfully market to them, you need to make sure your online advertising is compelling and effective. To insure your online ad is a winner, make sure it scores well on this online ad checklist.

* Format – does your ad conform to IAB size guidelines? Does it use rich media and sound? Make sure your ad is formatted in a way that makes it enjoyable to view.

* Ad copy – make sure the copy effectively communicates your selling message. Start with a compelling headline and go from there.

* Landing pages – use unique landing pages customized for each creative execution, so you can target your campaign and analyze the results.

* Registration/purchase process – streamline the process to... Read More »

E-Commerce Tips: Converting Your Traffic

Andy Scherer July 21, 2010 Lead Generation, Search Engine Optimization (SEO) 0

IMPACT branding and design is dedicated to helping e-commerce websites truly make a difference with site features, design, and search engine optimization. However, there is another aspect of an e-commerce business that we absolutely emphasize — conversion of your website visitors into customers.

No matter how much traffic your website gets, those numbers do not mean anything towards your bottom line income unless you are able to convert the traffic into dollars. Here is a list of the top 5 ways to convert your website visitors into product/service sales:

  • Install A Click-To-Call — With more and more web users utilizing the features of Skype which means that you can install a bit of code and have Skype automatically call your business when they... Read More »

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