We’re sure you know how much of an impact social media plays in the average person’s life these days. Whether it’s from their phone, a tablet, or a home computer, people are constantly checking in, tweeting, liking, linking, and pinning (just to name a few).

Just see the image from our friends over at HubSpot to get an idea of what we mean.

Did you know, however, that social media also plays a big part in purchase behavior and brand awareness? It’s true! Check out the following impressive social media statistics that delve deeper into daily usage behavior and consumer-brand relationships.

Interested in using social media to increase your brand’s awareness? Contact IMPACT to find out how we can help!

20 Social Media Statistics

  1. 74% of Internet users use Facebook every day, while 35% use Twitter on a daily basis. (Tweet this Stat!)
  2. 85% of Internet users have Facebook accounts; 49% have Twitter accounts. (Tweet this Stat!)
  3. 57% of Internet users have more than 100 friends on Facebook; 25% have 100+ followers on Twitter. (Tweet this Stat!)
  4. 19% of Twitter users follow a brand on Twitter. (Tweet this Stat!)
  5. 39% of Twitter users have tweeted about a brand on Twitter. (Tweet this Stat!)
  6. 5% of Internet users like to get answers to their questions from brands via social media. (Tweet this Stat!)
  7. 47% of Americans say that Facebook, of all social media outlets, has the greatest impact on their purchase behavior. (Tweet this Stat!)
  8. Between 2010 and 2012, the percentage of Americans following any brand on a social network increased from 16% to 33%. (Tweet this Stat!)
  9. 55% of Americans between the ages of 45-54 now have a profile on a social networking site. (Tweet this Stat!)
  10. 33% of Facebook users use a phone as the main way to access their Facebook accounts. (Tweet this Stat!)
  11. 23% of Facebook’s users check their account 5 or more times each day, making it the most addictive social media network. (Tweet this Stat!)
  12. Only 47% of Twitter users actually send tweets, while more than half are content to leave the tweeting to others. (Tweet this Stat!)
  13. The majority of new Twitter users are active tweeters, making the overall tweeting average 76%. (Tweet this Stat!)
  14. Over the past year, 12 million more Americans began using social networking websites multiple times a day. (Tweet this Stat!)
  15. 20% of all page views on the web are on Facebook. (Tweet this Stat!)
  16. 42% of people have mentioned a brand in one of their Facebook status updates. (Tweet this Stat!)
  17. 57% of Facebook users who have liked a brand have shared a link or video about a brand. (Tweet this Stat!)
  18. 80% of people say that they prefer to get coupons, promos, and discounts from brands via social media. (Tweet this Stat!)
  19. 59% of Facebook users who have liked a brand have mentioned a brand one of their status updates. (Tweet this Stat!)
  20. 84% of Facebook users who have liked a brand are active on Facebook every day. (Tweet this Stat!) Thanks to HubSpot for finding some of these great statistics! Which do you think is the most impressive?