So you’ve got an outstanding offer or service that you really want to get into the hands of your potential buyers AND you’ve designed a killer call-to-action graphic or button…You’re 2/3rds of the way there! Time to make these people convert! The final piece of the puzzle, of course, is a powerful landing page designed with lead generation in mind. You’ve successfully captured their attention, now it’s just time to capture their info or sign’em up.
Need help with designing an effective, lead generating landing page for your website? Contact us for a free consultation.
Lead by example, right? …No pun intended. Below are some exceptional landing page examples that do their job, and do it well. Convert visitors to leads or to customers. Let’s take a look!
Landing Page Examples
Marketing Agency Insider
There’s nothing better than instant gratification! MAI’s approach with their landing page gives interested buyers instant access to their program.
Hubspot demonstrates all the highly effective, traditional techniques for a proper landing page giving prospects quick access to their eBook after they fill out the targeted form.
HootSuite has doubled their homepage as a landing page by including a bottom of the funnel form straight away. This takes lead generating homepage to a whole new level!
Part of converting prospects is presenting yourselves or your company as the expert in the industry. On our landing page, we use personalization touches like images of ourselves as well as our company video to connect with buyers.
John’s Refuse & Recycling
Landing pages can have options! John’s converts their buyers and provides a smoother buying process by giving them a selection of products to choose from within their landing page.
On Phonetel’s landing page, simple and concise is the name of the game. The navigation bar has been removed to prevent any distraction and one image is used to express to buyers exactly what they’ll be getting.
Father & Son Moving and Storage
Father & Son’s converts bottom of the funnel leads through a simple request a quote form and eases buyer speculation with their certifications and accreditations.
Vimeo takes another approach to building their customer base. Their landing page, while very simple in form, uses creative artwork to make the sign-up process feel fun and exciting!
Component Engineers provides extremely shareable content within their landing page that pushes it’s overall reach and promotes even more lead generating opportunities.
Basecamp also takes a very creative approach in converting visitors to customers. Their landing page also plays on the “people working with people” persona and invites visitors to sign-up.
Ahlgren effectively uses bullet points to give visitors a preview of what they’ll be getting within their eBook.
Wallingford Bike Barn
By using graphics that promote “ACTION” and unique offers, Bike Barn motivates users to fill out their quick and simple form.
Carmax takes a unique approach by having their landing page open in a new window. This is a very powerful way to completely isolate the buyer by leaving them with only the form. Although this removes all forms of distraction, you still have to be aware of user’s browser settings. If they have pop-ups blocked, it may affect your conversion rate.
Advanced Data Systems Corporation
For ADSC’s bottom of the funnel offer, they use a bold testimonial to promote their trusted advisor status.
Salesforce provides highly targeted content on their landing page to give buyers deep insight to what they’ll be downloading.
All great lead generating websites have one thing in common; great landing pages! While calls-to-action are great for driving people to landing pages, the landing page itself is where the conversions take place.
Looking to more build powerful landing pages so you can generate leads from your website? Contact IMPACT today and learn how we can help you get started!