The following infographic design is based off our Ebook, “10 Reasons to Hire an Inbound Marketing Agency,” to learn more about the benefits of launching an inbound marketing campaign, check out the full Ebook.
Surely by now you’ve heard all about inbound marketing.
It’s not hype. It’s not a new phenomenon or craze. It’s simply the future of marketing. With over 70% of all Internet users conducting product research online prior to making a purchase, it’s become critical to maintain a powerful online presence in order for your company to stand out and be successful.
You may be wondering, “well, what can an inbound marketing agency do for my company that I can’t?”
In this brand new infographic, IMPACT details the first five benefits of hiring an inbound marketing agency and detailed them below. To read the remaining five, be sure to check out the full Ebook.
1. Your Team is Already Working Full Time
If you’re like most companies, then you know that your team is already not only wearing several different hats, but the time that they have to dedicate to each of their tasks is already stretched as far as it is. There’s a slim chance that anyone in your company has the time to fully dedicate themselves to learning about all of the strategies involved in having a successful online marketing campaign. You also have to ask yourself: is it even fair to ask someone in your company to take on the responsibility of learning about:
- Content Marketing
- Offer creation
- Landing pages
- Calls to action
- Email marketing
- Lead nurturing
- Measuring analytics
Being overworked is no laughing matter. Apart from causing stress and general dissatisfaction with life, being overworked increases the risk of disease, an increase in sleep disturbance, less time with family, and is actually counter productive to your company.
Don’t believe us? Here are some stats to back us up:
- Workaholics are 67% more likely to suffer from coronary heart disease than those who work less than 8 hours a day
- The number of stress-related disability claims have doubled for American employees
- Despite all the hard work done, over half (56%) of workaholics still don’t feel that they have accomplished much throughout their day. This leads to general job dissatisfaction and a drop in productivity.
If you don’t have the time to take care of your online marketing campaign, then it’s definitely worth it for you, your team, and for your profit margins to hire on an inbound marketing agency.
2. A Broader Perspective
The more eyes that you have looking at something, the more successful you can expect that “something” to be. Why? Because everyone sees that something differently. Everyone sees something that can be changed or enhanced to help improve that “something”. This “something” includes your business.
Because you’re so involved with your business day in and day out, you may not realize all of what you have to offer to your leads and potential customers.
But an inbound marketing agency will be able to see these things. They will be able to see where opportunity lies in places that you haven’t even considered. This may be because you don’t have landing pages, or a blog, or because your call to action placements could be better and more effective. There are so many things that they have to bring to the table and all it takes is a consultation to find out just how they can help.
3. Less Expensive
One thing about inbound marketing is for sure: it’s a lot less expensive than outbound marketing strategies! First consider how inbound marketing leads cost significantly less than any outbound marketing efforts:
Consider how much money you’d waste on buying out a tradeshow booth or printing materials for a direct mail campaign. Now think about how cost effective online marketing methods can be. A blog can be free. Social media is free. Even email marketing software can be free. When you price out the different costs involved in inbound and outbound marketing, you will quickly see just how any savings are to be had with inbound marketing.
4. Faster Return on Investment
Blogs, in particular, are credited in creating a higher return on investment. As the chart below shows, however, blogs are not only a great way to increase your sales, but they’re also an effective way to build company trust and nurture your leads.
5. Generates More Leads
Inbound marketing techniques have overtaken outbound marketing for most niches in terms of generating more leads. For example, let’s take a look at blogging. Blogging has become a powerhouse behind a business’s online marketing campaign. It has been shown time and time again that companies with blogs are able to generate more leads than those who don’t blog.
Tools, such as blogs, help companies for a number of reasons as shown in the chart above, “Blog articles influence purchases”. It’s no wonder then that most businesses are ranking their blogs as being critical to their online success. But it’s not only blogs that are making a big impact; businesses have also recognized that several other inbound marketing techniques hold a lot of merit when it comes to generating leads and increasing their business.
Why Hire an Inbound Marketing Agency?
For numbers 6-10, continue reading the full Ebook…