The applied science of search engine optimization (SEO) has become an increasingly difficult art to master, but has remained an unspeakably important aspect of owning a website. Along with this, the answer to the question “How do I get my website ranked in the top 10 for my keywords” changes all too frequently. Aside from the basic tips like constructing internal links and seeking out external links, there are a few quick steps that you can follow that have stayed constant in helping your local SEO rankings.
First and foremost, make sure that your website is accurate, up to date, and does not have any technical errors that could hinder your visitors’ experiences. One of the easiest and most basic ways to ensure the validity of your site is to go through each and every page of content. But wait…who has time for all of that when Google has their own tool to help you (Google Webmaster). It’s as easy as copying a simple code and pasting it to your sites html, and let Google analyze any errors (or lack thereof).
After you solidify your site’s functionality, make sure that you clearly define your target audience. This will help you select specific (and localized) keywords as you can start to identify potential visitors and what they will be searching for on the web (and, consequently, how they will find your site). Remember, when you select keywords to aid your SEO quest that you keep them within a reasonable number.
The next step is for you to add a blog to your site. A web log will help you with hammer down your keywords as well as communicate directly and efficiently with potential clientele/visitors. To further the impact of a blog, utilize a pinging service (i.e. ping-o-matic) to drive search engines to index your site more frequently. However, prior to starting a blog make sure that you have a great plan in place to manage your blog.
Finally, fine tune your page and post titles. As you create content through your blog and as you modify the current page titles on your site make sure that you try to utilize keywords in a user-friendly manner. Try to keep your titles short and sweet as well as include the locality of your target audience. Lastly, remember that the titles of your pages and posts want to be catchy and meant to grab somebody’s proverbial arm to make them listen.
Of course, if you have any questions please feel free to leave a comment below, or contact us for help. Until then, we hope you enjoyed the last 10 minutes and we will see you at the top of your local searches soon!
If search engine optimization (SEO) is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.
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Image Source: HubSpot, “The 2011 State of Inbound Marketing”, E-Marketer.com